Samsung: “All About Galaxy”

Tasked with creating a vibrant, personality-driven narrative for Samsung Mobile’s “All About Galaxy” series, Luca helped develop a short-form animated film in partnership with BUCK Design. Blending webtoon, claymation, and stop-motion aesthetics, the piece brings the Galaxy app ecosystem to life through a cast of bold, expressive characters… each reflecting the individuality of its users. Infused with a playful Hallyu-inspired tone, the film positions Galaxy as a space for discovery and self-expression, emphasizing customization, creativity, and the idea that an individual’s device is uniquely theirs.