J.P. Morgan Chase: “J.P. Morgan Payments”

Tasked with shaping an approachable yet evocative narrative for J.P. Morgan Chase’s payments platform, “J.P. Morgan Payments”, Luca helped write and develop a short-form hero film in partnership with BUCK Design. The story framed innovation through a client-first lens—emphasizing secure, intuitive solutions that simplify complexity—while reinforcing the brand’s legacy of trust. By positioning J.P. Morgan Payments as a human-centric alternative to “move fast and break things” fintech culture, the film highlighted how premium service and enduring expertise enable the company to meet clients’ needs today and into the future.