Casio x G-SHOCK: “S Series”

Aimed at fostering premium cultural awareness and hyper-local word-of-mouth around Casio’s G-SHOCK “S Series” watch amongst its target high-earning multicultural female consumers, Luca wrote and developed a short-form content series highlighting the watch and its elevated sports lifestyle through the lens of three influential New York City multi-hyphenates: Kirsy Lovett, Saada Ahmed, and Courtney Quinn.