ABSOLUT: “ABSOLUT TRUTH”

Tasked with reinvigorating brand awareness around ABSOLUT Vodka amongst its target high-profile New York City consumers, Luca helped write and develop a short-form video content series and hyper-local OOH campaign as part of an integrated marketing initiative. The content series featured interviews with Jim Jones, Alex & Zach Frankel, Lizzy Goodman, Michael Musto, Minya Oh, Ramona Singer, Stretch Armstrong, and Amanda Lepore, asking the City’s most iconic figures to speak (candidly) about what it means to be a New Yorker and launched in partnership with New York Magazine.